Webmasters everywhere are getting on board with search engine optimization, or SEO, as this new trend quickly becomes one of the hottest internet marketing strategies in the world. Optimizing your website helps to ensure strong page ranks in popular search engines like Google, ensuring that new traffic will find its way to your pages. SEO can be tricky, but remember these 5 tips and you’ll be able to set yourself up for success easily.
- Choose Your Domain Name Carefully
Everything begins with a name, and you should be careful about choosing a domain name for your website. This is the name by which both live visitors and search engine spiders will come to know you, and it should be a strong name that reflects both your content and purpose. Choose a name thats relevant without being boring, that can help build your brand without being too vague. The perfect domain name is one that reflects your websites content and helps build your brand at the same time.
- Make Use of Keywords
One of the founding principles of SEO is the use of keywords to attract the attention of search engine spiders. Websites are indexed by search engines according to many parameters, but keywords are among the most important. Your website should strive to naturally incorporate highly searched keywords into its content. Talk to an SEO specialist about important keywords, and how you can incorporate them into your pages. This will help ensure that your website grows into a strong presence on the web.
- Allow for Regular Updates
Search engines give special favor to websites that are frequently updated. As a rule, readers are not interested in old and outdated content. They want websites that are fresh, current and interesting. Allowing for regular updates on your website ensures that you will be able to keep generating fresh content that will improve your standings in the search engine page results. Incorporate a blog into your website, or put a news section on your front page to keep the new updates coming on a regular basis.
- Go Easy On Flash
Flash is great for designing sleek websites with sliding menus, graphical animations and other features, but it is not especially good for SEO. Search engines have a tough time reading Flash content, and as a result, Flash-based websites are often not ranked as highly as pages built on HTML. If your pages cant be accurately read and indexed by search engines, then your efforts will be largely in vain. Avoid building a whole website in Flash, as it could end up hurting you in the end.
- Keep Your Website Clean
Search engines know when someone is trying to get ahead using underhanded techniques. Black-hat SEO tactics will only hurt your websites standings in the long run, so keep it clean. Avoid unnatural links, dont spam your pages with repetitive keywords, and above all never try to trick the search engines. Playing by the rules will benefit you here. Make your visitors happy by building a clean, relevant website that is not misleading or shady. This is the best way to ensure strong SEO for your website.